Better

3 Steps to Shed Your Masks, Own Your Freedom, and Make One Day Today

"People often seek external permission to be themselves. Better offers a simple framework to free ourselves from false paradigms and live boldly with purpose."

ABOUT THE BOOK

Corner offices and lucrative salaries. Impressive titles and distinguished awards. It’s enough to make you feel like any personal sacrifices you've made were all worth it. But do the benefits outweigh the consequences? Which sacrifice will be one too many?

Jeff Ponders asked himself these questions when he realized professional obligations were overshadowing personal aspirations. His life was unbalanced, and he was unfulfilled, dedicating precious hours to the pursuit of a promotion he wasn't even sure he wanted anymore. Progress, as a concept, had shifted meaning.

In Better, Jeff shares his story to help you rewrite your own. He provides you with the tools and a simple framework to discover who you truly want to be so you can take the next step toward living a life of authenticity and fulfillment.

Everyone has a unique set of superpowers. Realizing what you have to offer the world requires an introspective plan of action and a redefining of success. Learning from Jeff's experience, you’ll be inspired and equipped to forge your own path- one that genuinely fits you.

“The world needs the color and flavor that only you can bring. You are the difference between what has always been and what is possible.”

What People Are Saying

"Jeff has this passion for helping people but, more importantly, he sees the best in people. Better is THE book for anyone looking to unlock a more purposeful, fulfilling future."

Bob Lanham
Facebook | Head of Automotive Retail

"Jeff went beyond inspiring me, to teaching me why so many of us feel trapped in the first place—trapped by the so-called American dream, and by other people's expectations. With a big dose of reality, Jeff gives us permission to let go and become the best version of ourselves."

Lindsey Walenga
Siren Strategy | CEO

"Jeff's passion for people stood out the first day I met him and literally jumps off the page in Better. If you're looking to unleash your superpowers and make a difference in your world, Better is a great start."

Jeff Bennett
CEO | Higi

About the Author

Jeff Ponders II has composed a career more reflective of his training as a jazz saxophonist than the stereotypically linear path of Ivy League alumni. As a professional musician, keynote speaker, and business strategist, he has infused innovation, creativity, and infectious energy into some of the world’s most influential brands and audiences. He’s leveraged his unique experiences from the boardroom to the bandstand to develop and lead strategic initiatives for organizations like General Motors, Walmart, and Colgate, while concurrently reaching back to support small businesses and tech entrepreneurs. Today, Jeff is a Principal with Invest Detroit Ventures, cofounder of Commune Angels, and founding Partner of The Better Company. He works with ambitious professionals to help them leverage authenticity to redefine success and amplify their superpowers. He’s a graduate of the Wharton School at the University of Pennsylvania and proudly resides in his hometown of Detroit with his family.

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